Bachelor of Science in Data Analytics and Management Program Overview

Potomac now offers an online Bachelor of Science in Data Analytics and Management and two convenient campuses for students in the DC and Virginia area. The bachelor’s in data analytics and management prepares individuals to extract, aggregate and analyze data from various sources creating forecasts and actionable insights through effective presentation and visualization in order to help business leaders make timely decisions that positively impact their organization. The program covers a wide range of technical skills and platforms including Excel, SAS, Tableau and Microsoft Azure, programming languages such as SQL, R and Python. Along with providing a deep conceptual understanding and technical skills for Data Analytics foundations, the program covers basic business and management techniques that are essential to modern enterprises.

B.S. in Data Analytics and Management Program Learning Goals

Graduates of this program are able to:

  • Learn basic business concepts with particular attention to the economic, financial and marketing aspects.
  • Focus on group projects and experiential learning through simulated business scenarios.
  • Analyze data, test claims, and draw valid conclusions using appropriate statistical methodology.
  • Solve complex logic problems using the tools and techniques found in Computer Science, Business and Communications.
  • Write clear and efficient code in the programming languages relevant to Data Analytics, following appropriate coding standards and industry practices.
  • Use appropriate resources to research, develop and contribute to advances and trends within the field of Data Analytics.

  • Interpret and present visually, orally and in written form, valid conclusions drawn from data analysis in a collaborative way.
  • Retrieve, organize and manipulate data using a variety of analytical tools.
  • Learn visual representation methods and techniques that increase the understanding of complex data and models.
  • Communicate effectively with a range of audiences.
  • Initiate and lead teamwork, implement a wide range of team-work development, manage multi-cultural communication and possible conflicts.
  • Develop a personal code of values and ethics that includes, among other things, a commitment to personal and social understanding.

Core Courses & Requirements

General Education

Program-Specific and Analytical Courses

  • ENGL101 English Composition I
  • ENGL102 English Composition II
  • COMP125 The Digital World
  • MATH110 College Algebra
  • STAT112 Introduction to Statistics
  • GNED112 Student Success Strategies

  • ACCT101 Principles of Financial Accounting I
  • ACCT110 Principles of Financial Accounting II
  • BUS110 Foundations of Business
  • BUS202 Critical Thinking and Decision Making
  • BUS230 Business Ethics and the Legal Environment
  • DACS200 Introduction to Scripting
  • DACS205 Single-Variable Calculus

  • ECON201 Principles of Economics
  • FIN230 Fundamentals of Finance
  • MGMT230 Organizational Behavior
  • MGMT235 Introduction to International Business
  • MRKT110 Principles of Marketing
  • DACS210 Introduction to Data and Data Management
  • DACS215 Foundation of Data Analytics

General Education

Program-Specific and Analytical Courses

  • ENGL395 Research and Report Writing
  • MATH323 Research and Statistical Analysis
  • PSYC201 Principles of Psychology
  • MATH434 Differential Equations & Linear Algebra

  • COMP305 Computer Org and Architecture I
  • FIN330 Corporate Finance
  • DACS300 Data Analytics
  • DACS305 Fundamentals of Data Mining
  • DACS310 Database Design
  • DACS315 Introduction to Structured Query Language

  • DACS320 Oracle SQL Fundamentals
  • MGMT426 Operations and Project Management
  • MGMT435 Strategic Management and Planning
  • RES480 Capstone Project

Available Concentrations

Data Analytics and Visualization Concentration Courses

  • DACS440 Data Analytics II
  • DACS445 Cultural and Legal Implications of Digital Technology
  • DACS450 Data Visualization

  • DACS455 Designing Data: Infographics
  • DACS450 Introduction to Cloud Computing
  • DACS455 Visual Analytics

Geospatial Intelligence Concentration Courses

  • GIS201 Principles of Geography and Digital Cartography
  • DACS210 Introduction to Data and Data Management
  • GIS300 Principles of Geospatial Intelligence and GIS Technology

  • GIS302 Fundamentals of Remote Sensing
  • GIS350 Geospatial Technology in Analytics
  • GIS450 Advanced Geospatial Business Intelligence

Ready To Apply? Great! Here's What You Need To Do:

  • Complete an admissions interview conducted in person or via online methods.
  • Sign and submit an attestation of high school (or equivalent) completion.
  • Equivalencies include a GED Certificate. Home schooled students must present a diploma that meets the requirements of the state in which it was issued. (Students with non-US credentials please see International Student Admissions Requirements below).
  • Submit a completed application
  • Arrange for official transcripts from all colleges/universities previously attended to be submitted to the Office of Records and Registration, University of the Potomac.
  • Submit grade reports or scores from any recognized college equivalency examinations (e.g., CLEP, DANTES, and Advanced Placement).
  • Submit certificates from any corporate education training or professional development programs. (Note: An ACE evaluation form may be required to determine appropriate credit for corporate educational training.)
  • Submit military training documents. (Note: An ACE military evaluation form may be required to determine appropriate credit for military training.)
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